4:30 PM - 5:30 PM Panel Discussion: Applying Lessons Learned from Consumer Marketing to Employer Branding and Recruitment Marketing
In recent years, employer brand has become mainstream as more companies begin to hire dedicated professionals and teams to own and manage it. Many employer brand pros grew up in talent acquisition. Others emerged from traditional marketing. Hear from three pure marketers who made the transition to employer branding. Discover the similarities, differences, strategies, tactics and lessons learned.