11:15 AM - 12:00 PM - Start from the Beginning: Craft a Killer EVP

Shannon Smedstad has nearly 20 years of experience in -- and a passion for -- talent acquisition, employer branding, and communications. She currently serves as the Principal Employer Brand Strategist at exaqueo, a bespoke employer brand experience firm. There, she helps organizations find and keep best-fit talent by building strategies first, then executing through internal and external campaigns, creative, and technology.  

Prior to joining the exaqueo team, Shannon was the Employment Brand Director on the Global Communications and Engagement team at CEB, an insight and technology firm serving more than 90% of the Fortune 500. There, she collaborated closely with Global Talent Acquisition, Digital Marketing, and Diversity and Inclusion groups. Prior to CEB, Shannon developed and led employer branding and social recruiting initiatives at GEICO, the second largest auto insurer in the U.S. Under her leadership, GEICO’s career site and online talent communications were ranked among the best in the country by an international research firm.

Over the course of her career, Shannon has worked as a third-party agency and corporate recruiter, directed numerous employer brand videos, and trained recruiting teams. She has a deep understanding of career sites and social media, and has led large-scale HR technology implementations. Her work has received awards from Graphic Design USA, Potentialpark Group, and Glassdoor. She contributes to Blogging4Jobs and Elevated Careers by eHarmony, speaks at industry conferences, and has been featured by SHRM and Business Insider.

Shannon graduated with honors and a B.A. in Speech Communication from Shippensburg University. Outside of work, she is passionate about building courageous and confident girls, and serves as a Girl Scout leader and Girls on the Run coach. She lives in Pennsylvania with her husband, two amazing daughters, and a pup named Taco.