LISA SMITH-STROTHER



4:30 PM - 5:30 PM - Panel Discussion: Applying Lessons Learned from Consumer Marketing to Employer Branding and Recruitment Marketing

2:45 PM - 3:30 PM - Top 5 Tips for Amplifying Your Employer Brand with Employee Advocacy: Case Study of Ericsson

Lisa was a marketing professional in the financial services arena for nearly 20 years before moving into the Employer Brand and Recruitment Marketing space. She’s held roles with increasing responsibility at American Express, NatWest Bank, M & T Bank, and Bancorp Bank as a Vice President and Strategic Marketing Head. Her experience covers consumer marketing, segmentation, ethnic marketing, and brand awareness for Financial Services. Lisa successfully transferred her marketing skill set to the HR Employer Branding arena for the Pharma industry at AstraZeneca Pharmaceuticals - where she led and delivered Employer Branding strategies, social/digital media, candidate attraction, and onboarding solutions for 7 years. Lisa has been the Sr. Director and Head of Global Employer Branding, Diversity TA, and Social/Digital Careers Channels at Ericsson Worldwide for the past 15 months. She is happy to use her skill set in the exciting ICT industry. Lisa is a graduate of Springfield College, and has a Masters from the graduate School of Retail Bank Marketing, and MBA from Temple University. She resides in Wilmington, Delaware with her family.